I recently took a ride with Uber through SF, a city I am very familiar with. And the Uber app wanted to take the driver a completely unbelievable route that would have almost definitely cost me more. When looking at the route in Google we can see a much more reasonable route.
Here are my problems with this:
It costs me money. This trip cost me about 20% extra. For a small single incident it's not a big deal, but that adds up quick when you do it over and over again for everyone.
It costs me time. This trip added on 4 minutes to what would have been a 11 minute trip. 36% longer!
I lose faith in Uber. If I am in an unknown city, I am now much more likely to take another service because I specifically see that Uber has gouged me by 20%
After posting on Facebook I got multiple responses, even from some Uber employees. You can see the full Facebook thread at the following link Just scroll down until you see the Uber vs Google Comparison.
Many of them (Uber employees) mention technological drawbacks and how Apple Maps is the only piece of software that can be integrated. We all know, this is not the case. You could easily tell the driver to put it in Waze or Google Maps (something I have actually seen Lyft drivers do) or even handoff the directions to Google Maps or even send a request to a Google Maps service to get back the routing and then have the driver follow that.
Others (Uber employees) mentioned legal issues which a lawyer quickly chimed in letting everyone know there were no real legal issues.
At the end of the day, excuses are excuses. Either Lyft or Uber (or another competitor) will see this as opportunity to service their customer better and really set themselves apart from the pack. We will see who it is.
In the meantime, check your Uber route in Google ;)
My Time calculation was as follows.
The difference in miles was approx. 3.0 vs 2.4 miles. Which means that the Uber route was 1.25x the google route distance wise and potentially 4 minutes more (although this is debatable). The additional potential cost according to the distance estimate is (0.6 *1.3)=$0.78 and time estimate at (4*0.26)=$1.04 plus whatever I value my time at.
Now it's a relatively small number. Have Uber do that to 20% of it's customers and it adds up.
NodeJS, iOS, Swift, MeteorJS, D3, 3D printing, salsa dancing, programming, and being critical of apps. Constantly learning by doing, developing apps on apps on apps.